How are you handling the growth of your online channels?

Marketing departments today are facing increasing complexity and costs of their on-line services. A lot of time and energy is spend on operational activities related to global and local rollout of campaigns and product launches.Typical things NOT to do. Challenge is to improve marketing effectiveness through online channels faster and cheaper, allowing you to actually manage your online channels, measure them and make them as profitable as possible. Question is: how?

What Is Royal Mail Group Trying to Achieve in eBusiness?

Stuart Curley, CTO of the Royal Mail Group, the UK’s national postal service, discusses the Capgemini Immediate solution and why it was chosen to support new ventures, transform services and cut costs within the Group. The 6 year contract, centered on the ITS Cloud Computing solution, Capgemini Immediate, will enable IT-on-demand to be piped into the organization as a ‘smart utility’ on a money-saving pay-as-you-go basis.

Watch the video to learn more about what this will mean for the Royal Mail Group and how Capgemini will work to support the transformation of its business and consumer online services.

The answer is: with Capgemini’s “Online Content as a Service” solution. It’s an outsourced service delivery model for managing digital content (web and mobile). By outsourcing content management services like content creation, translation, localization and publishing, you can focus on marketing effectiveness and managing marketing campaigns. We work with you to define your unique route from today’s challenges with global campaign and product launch rollouts to the online channel, to insight into your customers, engagement with them and increased revenue from them – all the time focused on your cost control and reduction.

We will support you with the transformation from an operational content focus towards a true enabler of marketing effectiveness. For our clients in segments: financial services, public, consumer electronics and computer industry; like Bombardier (the world’s third-largest civil aviation manufacturer) and the Royal Mail Group (RMG) we are currently delivering content management services with high quality results. If you want to turn your online platform into your centre of marketing advantage as well, just give us a call.

Your benefits:

Full focus on marketing effectiveness;
Improved content quality from the start, resulting in higher conversion ratio’s and customer satisfaction and loyalty;
Improved content value metrics and measurement from the start;
Improved flexibility for up & downscaling in product launch and campaign periods;
Minimal 10% efficiency gains on annual basis based on content management and web design & development process harmonization, standardization and automation;
Up to 50% cost reduction in year 1 of service delivery of online content management services;
Improved partner ecosystem and collaboration on global and local level by end-2-end optimization.