Cars Online 04/05: Driving Growth Through Collaboration
Consumers Hold the Key to Sales and Margin Gains as Auto Companies Face Challenging Times.
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2004-11-19 10:07 PM
Better consumer knowledge, integrated marketing, optimized lead management, stronger web strategies, and collaboration between dealers and manufacturers are critical to improving automotive performance, according to the sixth annual Cars Online study from Capgemini. Across the vehicle lifecycle, consumers demonstrate needs, wants and preferences that are not always met by the industry. As a result, automotive manufacturers and dealers are missing important opportunities to improve sales and profitability.
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