Cars Online 05/06: Creating Opportunities for Revenue Growth and Cost Reduction
Vehicle manufacturers can steer demand and improve performance with stronger consumer knowledge, according to new global survey.
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2005-11-17 03:45 PM
Capgemini’s seventh annual Cars Online study – which surveyed consumers, dealers and manufacturers in China, France, Germany, UK and U.S. – compares consumers’ actual needs, demands and preferences with dealers’ and vehicle manufacturers’ perceptions.
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