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Cars Online 07/08

Responding to changing consumer trends and buying behavior

Capgemini’s new automotive study identifies changing buying habits driven by growing web sophistication, emerging online tools and “green” issues. The ninth annual Cars Online study – which surveyed consumers in China, France, Germany, UK and U.S. – examines trends in consumer buying behaviour, environmental issues, web usage, lead management and customer loyalty.

Also watch the video Understanding Consumer Car Buying Trends.

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