Capgemini Consulting introduced an end-to-end view which emphasized the fact that only social media insight taken into actions will result in benefits
This client has played a pioneering role in the growth of cellular technology, starting with the first-ever cellular call a decade ago. They established themselves as the market and brand leader in the mobile devices market. This client was looking to introduce company-wide social media insight capabilities. At this stage the client needed a clear overview of the different cost and benefit drivers, dimensions and scope of the potential program. Capgemini Consulting was asked to create a structured business case that justifies investments into social media insight.