Desigual sets up B2B channel for multibrand stores and sales representatives

| Point of View

Capgemini is collaborating with one of the fashion industry leaders in developing and implementing a new relationship channel between the headquarters and its sales network worldwide.

Having been in business for only 26 years, Desigual is currently one of the fashion industry’s leaders. This multinational firm, headquartered in Barcelona, has over 200 brand stores plus also 7,000 multibrand points of sale and 1,700 corners in department stores, employing over 2,000 people worldwide.