Retailer Speeds Route to Market with Cloud Technologies

| Succesverhaal

Capgemini supports prestigious retail brand's move to Amazon Web Services.

The Situation

Technology had become a critical business enabler for Capgemini’s client, a major fashion retailer with a prestigious, globally recognised brand name. The retailer had existing and future marketing strategies built on Web 2.0, social media and collaboration. Indeed, its social networking Facebook group numbered over 650,000 members and the company wanted to continue expanding its digital media strategies with accelerated plans for the launch of more social and collaborative Web areas.

The Solution

The retailer turned to its proven IT partner Capgemini to translate this strategy into practical reality. Close collaboration between the two organisations resulted in a solution built on an extensible architecture, flexible to meet future applications and business requirements. Amazon Web Services (AWS) was selected as the Cloud platform, based on its granular cost model, service options and flexibility.

The Result

Faster speed to market: shorter project development cycles, scalability and significant cost reduction of services are just three of the many benefits accruing to the high-end retailer.