Harnessing the Power of the Social Conversation

| Point of View

Harnessing the Power of the Social Conversation
Your brand needs to listen to the conversation – and join in It’s more important than ever to listen to what is being about our brands – and to act on what we hear.

Social media is a big opportunity and an even bigger threat. If you want to survive, adapt and grow, it is time to start listening to the social media conversation, understanding what your customers are saying, filtering noise and harnessing the influence of the loyal. In short, you need to gather insight from these conversations, and turn that insight into action that works for your organization.