Mastering Big Data

| Point of View

Why taking control of the little things matters when looking at the big picture

Many industry analysts and advisors are looking at Big Data as being the next frontier for competition and innovation. The first question, of course, is “what is Big Data?” The definition is hugely variable, but tends to refer to the massive explosion of information now available to organizations: the shift, for instance, of a retailer from tracking transactions to tracking the journey a customer takes around a store, and when they choose to buy.