More than just a gravity analysis
consumers have started to spend, banks have started to lend and companies are starting to invest again - but the recession has certainly left its mark. Most companies’ supply chains have been significantly altered by the economic down turn; suppli¬ers and customers have gone out of business, partners have consolidated their supply chains and investment in technology has slowed. As you come out of this crisis and take stock of your situation there will be many oppor¬tunities to make adjustments, thus it is critical to prioritize the most im¬pactful ways to invest in your supply chain. We suggest that optimization of the physical distribution network should be a top priority.