Sales promotions or actions are of great importance in the retail sector. The success of the promotion is determined by the speed and flexibility of the introduction. Capgemini’s Retail Mix and Match Module (RM3) is specialized in promotions. RM3 open architecture is easy to integrate in your application landscape. RM3 enables you to implement almost any possible promotion in your store and/or your webshop without making any changes in the application code. By using RM3 your organization is ready –now and in the future- to realize any desired promotion at any desired moment.