Supply Chain Visibility 2012

| Point of View

Insight in software solutions

As we have noted elsewhere, (“Digital Transformation of Supply Chains: Creating Value Where Digital Meets Physical”, Capgemini Consulting 2011) technology is rapidly changing the landscape of most consumer oriented businesses in a fundamental way. Consumer buying behaviors and demand patterns are being significantly affected by high internet penetration, ubiquitous information availability, and rapidly growing social networks. This impact of this transformation on consumer oriented industries such as music, publishing, consumer electronics, retail and financial services is obvious, but this technology adoption by consumers will also have a major impact on the supply chains in traditional industries which continue to produce physical goods as organizations strive to better fulfill the needs of their customers.