How to Optimize Aftermarket Performance in Established and Emerging Markets
The automotive industry is experiencing significant changes in global market volumes, with flat sales in Western Europe and increasing importance of the emerging markets of Eastern Europe, Russia, China and India. This growing importance includes not only new car sales, but also the aftermarket. Given the fact that the aftermarket business creates attractive revenues and margins, aftermarket activities are on the management agenda in both established and emerging markets. Winning the aftermarket is far from easy, since it entails significant complexity, a large number of maintenance and parts activities, and crucial supply chains.