Triple-A Online experience for Miele

| Succesverhaal

Doubled sales figures in the accessories department. In a nutshell, that has been the effect of Miele Nederland’s new web environment

Miele Nederland is the Dutch sales subsidiary of the German A-brand in home appliances, built-in appliances and appliances for professional use.Arjen Woortman, manager Online Marketing, explains: “Miele Nederland has always been an early adopter when it comes to new online technologies. More importantly, we believe that buying a Miele should really mean buying into a triple-A brand experience, online as well as offline. That’s the promise we went for with Capgemini.”