Combining forces to boost performance
There is a common agreement among experts that Social Media, Mobility, Big Data and Cloud computing are four major interrelated developments that cannot be stopped and will reshape the world in which we live and work. These developments are part of and facilitate a larger movement: customers are taking over control. Companies and institutions have a hard time to keep pace with developments and make authentic choices in the new digital world. Especially CIOs feel the need to redefine their strategy, business relationship and innovative capabilities.