Facing the future: Pricing and promotion trends for 2017

  • May 31, 2017
  • Capgemini Office, Reykjavikplein 1, Utrecht


Retail pricing & promo workshop by Revionics and Capgemini


Capgemini and Revionics would like to invite you for a workshop on May 31st 2017 at the Capgemini office Reykjavikplein 1, 3543 KA Utrecht in Utrecht.

During the last 10 years retail has changed more than in the 100 years before that. Competitive pressure is mounting, and the shopper journey becomes more convoluted and less predictable. Retailers cannot afford to miss any chance of being competitive, nor can they afford to leave any euro of margin on the table. This said, we believe that pricing and promotions are very high on the agenda of any retailer as enablers of competitive advantage.

We would like the workshop to be an open and relevant discussion of among trusted partners and peers. Therefore we would love to have your input to fine tune the agenda, so we can cover the topics that interest you the most. So please let us know if you are interested in a price & promo workshop and what is on your agenda concerning these topics. Unable to attend? If you would like to be contacted to discuss this pricing & promotion, please contact us.

Unable to attend? If you would like to be contacted to discuss this pricing & promotion, please contact us.




Opening session: “Crawl, Walk, Run” concept:

Current retail realities have made obsolete the once-dominating practices of price matching 100 KVIs and thus defining one’s pricing strategy. The complexity of multiple factors affecting customer behavior demand a much more granular approach to your pricing. At the same time margins are squeezed tighter and tighter. Many companies feel the need to embark on a journey towards price optimization, but where does one start? It is possible to define an individual modular strategy roadmap, starting from price management, including competitive insight module when needed, moving to price optimization when the team and business processes are ready. Important is that all these steps bring incremental value at each time point, leading to a self-financing price investments. The session will include examples of specific cases studies from our practice.


Break-out sessions

2.1 Price:

Competitive strategy, how to avoid race to the bottom while growing market share
Local/regional pricing, how to be competitive in each city/region, maximizing the overall margin
Omnichannel influence, which industries start to feel the pressure of a higher frequency price changes and greater higher price transparency, driven by ecommerce competition
Pricing as part of the category management, implement and drive category roles and strategies

2.2. Promotion:

How to measure promotional effectiveness
Align promo to financial targets of the company
“Tail wagging the dog”, am I in control of how much I promote?
Optimizing marketing spend based on understanding of each marketing channel’s effectiveness