Information Versus Insight: Are You Really Closing the loop?

| Point of View

A new commercial model that puts the customer first.

Life Science companies are challenged to increase both efficiency and effectiveness across marketing and sales activities while enhancing customer focus. One approach to meeting this challenge lies in the successful application of closed-loop marketing (CLM). CLM enables cutting-edge business capabilities and detailed customer data to be leveraged to optimize marketing and sales efforts across channels, creating value for both customers and the company.