Integrated Business Planning

| Point of View

Steering towards profit

The ability to respond swiftly and appropriately to change is becoming a core business capability. Businesses that can’t do so will fall behind the competition and ultimately fail. They need an operating model capable of detecting shifting trends in customer demand, and then flexing sales activities and production to safeguard financial results.

Integrated Business Planning is the process of planning, budgeting and forecasting across the organization’s sales and marketing, supply chain and finance functions, in order to arrive at a plan that fulfils overall strategic goals. This process equips you to understand what makes money, so you are positioned to make controlled, profitable responses to unexpected events.