Making change happen in the insurance industry

A seamless experience across channels is now the expectation of most shoppers, and insurance customers are no different. With just 32% of insurance customers globally citing a positive customer experience (according to the Capgemini and Efma World Insurance Report 2014), the opportunity for insurers to up their online game, attracting new business and fostering loyalty, is huge.

Embrace Digital

Read more about how insurers are embracing digital and how their progress matches up with customer expectations in the World Insurance Report 2014, and understand how the optimum digital experience could look for insurance customers. As ING gears up to make change happen, we set out the vision for a winning Insurance All Channel Experience.

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