Monthly Technobrief - April 2010

| Point of View

Social CRM: The Game-Changing Movement that Links Social Tools with Revenues.

In the month when Facebook overtook Google as the most visited site on the web, business interest in Social CRM as an alternative to search has been vindicated. Very often known as ‘people like us bought this’, it shows that consumers are becoming increasingly interested in getting insights into how satisfactory products have turned out to be and the quality of services support rather than simple availability and price searches. Doing Social CRM well can add 10-20 percent to sales, while ignoring comments on social sites has cost many enterprises an equal amount in lost sales. Social CRM is this month’s focus as well as the usual roundup of news from across the tech industry.