Volvo Cars Corporation: Shifting from a B2B to a “B2B+B2C” Business Model

| Point of View

MIT-Centre for Digital Business and Capgemini Consulting Joint Research Program on Digital Transformation

Volvo is undertaking a deep transformation in its business model leveraging four digital technologies: mobility, social media, analytics and smart embedded devices. The intent is to develop a more direct relationship with the end-customer without disrupting the relationship dealers have with their customers.